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Companies that want to be known on the Wall Street do not have to hire or build an empire there, thanks to the Internet.
Through this latest means of internet advertisement, the rest of the world will be able to know about you; your services; an online catalog that enables Internet users to see detailed information about your products and services, the catalog will include pictures; a customer survey; list of frequently asked questions about the company’s/ministries/organization product and services; an online enquiry support, where a customer can leave a question about a problem he or she is having with a product and receive an answer within a day or two; articles and reviews of your company’s products; press releases; biographies of company employees; how to contact you and a lot more without having to see you personally, because your company will be on the world wide web (www).
Having a website will establish a global presence for your company. Millions of people in Nigeria and the world as a whole have access to the World Wide Web (WWW). No matter whom you are, what your business, company or organization is, you can’t ignore such a large amount of people. Some of them might need your goods and services/help, and therefore turn out to be your customers/client. To be part of this community and show that you are interested in them you need to be on the World Wide Web (WWW). For sure your competitors will.
A
website will save advertising expenses. If you want to tell people where
to find comprehensive information on your goods and services and
campaigns, there is no need to list them all in a printed, radio or
television advert. For instance Vockaan Nigeria Limited buys a full page
on a newspaper to advertise their goods and services. On the advert
(costing about
A 24-hour customer service will be created. With your website you are open 24 hours a day, because when you close for the day your website is still open. Your web pages are interactive and they serve your clients, customers and partners 24 hours a day, 7 days a week. It contains information to match the needs of your customers and collect useful information from your customers, which would put you ahead of competition. Your potential customers can obtain products or valuable information when they want it, without visiting you or calling you even when you are closed. In answering customer questions in your company or organization you can tell that your time is usually spent answering the same Questions over and over again. Before people decide to become potential customers, they want to know about you, what you can do, and what you can do for them. In achieving this they normally ask questions, which to you would be frequently asked questions, meaning questions you answer all the time. In answering these questions you might miss adding one or two points because of limited time. For example due to the high cost of phone calls, one would spend as limited time as possible on the phone. So the answers are better written down and added to the information on your website.
Your website acts like a company brochure for your company and can be accessed 24 hours a day. Your website can be updated quickly and regularly keeping the information on your website (company brochure) current and up to date without incurring the cost associated with updating traditional printed literature and the delays of printing, publishing and distribution. Your website can be accessed 24 hours a day, so your customers don’t have to wait for a brochure they can instantly access your website (company brochure) to get the information they need.
A website gives you a professional image. Passing out your business or complimentary card is part of a very good meeting and every businessperson can tell more than one story on how a chance business meeting turned into a big business deal. Well what if you could pass out your business card to hundreds or even thousands of potential clients, customers and partners saying this is what I do if you need my services this is how you can reach me. Pass out more than a business or complimentary card, pass out all there is to know about your business, company or organization by simply adding your website address to it.
Your customers can buy your product online if your website has e-commerce functionality. E-commerce functionality can be incorporated into your website allowing customers to order their products and services online, therefore greatly reducing administration expenses. Your e-commerce site would enable customers’ order anytime so extending your trading hours without the normal necessary human presence or office expenses. Receiving payments over the Internet can reduce your collection cost to a fraction of the old invoicing and collection.
The Internet has really turned our world into a global village, so with this development, you can easily get affiliated to companies abroad and get a lot of customers world wide because your website will be included in search engines such as yahoo, goggle, AltaVista, Lycos, etc. All these will attach a higher recognition to your company locally and internationally.
Developing a website for your company will attract a lot of clients to you from all corners of the globe, all they have to do is to log unto your URL (uniform resource locator) address e.g. http://www.yourcompany.com. By this means they will get all the information they need and make contacts immediately; through your website.
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